Clearfork Academy

Clearfork Academy is a faith-based adolescent treatment center specializing in substance abuse and mental health recovery. With a mission to offer healing and hope to teenagers and their families, Clearfork Academy needed a modern, accessible, and results-driven digital presence to reach and serve their audience effectively.

Objectives

• Develop a functional and accessible website: Create a visually engaging, user-friendly site that complies with Section 508 and WCAG standards.
• Improve visibility and traffic: Conduct an SEO audit, implement Search Engine Optimization strategies, and launch Google Ads campaigns to attract more visitors.
• Provide marketing support: Design professional marketing leaflets to strengthen offline branding efforts.
• Ensure ongoing performance: Deliver website maintenance services to keep the platform secure and up-to-date.

Our Approach

• Graphic Design:
  • Designed a visually compelling website that reflects Clearfork Academy’s faith-based mission and supportive environment.
  • Created marketing leaflets that align with the website’s branding, emphasizing Clearfork Academy’s values and services.
• Web Development:
  • Developed the site using WordPress and Oxygen Builder for flexibility and responsiveness.
  • Integrated PHP, MySQL, JavaScript, GSAP, CSS, and HTML5 to ensure a smooth and interactive user experience.
  • Optimized the site for fast loading speeds and mobile compatibility.
• Accessibility Compliance:
  • Conducted a thorough accessibility audit to meet Section 508 and WCAG standards.
  • Integrated screen reader compatibility, high-contrast options, and keyboard navigation for inclusivity.
• Search Engine Optimization (SEO):
  • Performed a detailed SEO audit to identify and address existing issues.
  • Implemented on-page and technical SEO strategies to enhance visibility and rankings for targeted keywords.
• Google Ads Campaigns (PPC):
  • Created and managed targeted Google Ads campaigns to drive high-intent traffic to the site.
  • Optimized campaigns for cost efficiency and conversions.
• Ongoing Maintenance Services:
  • Provided post-launch website maintenance, including regular updates, performance checks, and technical support to ensure long-term stability.

Technologies Used

• WordPress & Oxygen Builder: For customizable and responsive web design.
• PHP & MySQL: To enable secure and efficient backend functionality.
• JavaScript & GSAP: For dynamic animations and interactive features.
• CSS & HTML5: To ensure a modern and accessible design.
• Call Tracking Metrics: Implemented to analyze call performance and identify lead sources, providing insights for enhanced marketing strategies.

Outcome

The new Clearfork Academy website provides a polished and fully accessible digital presence that aligns with the center’s mission and values. The SEO strategies and PPC campaigns improved online visibility, while the marketing leaflets strengthened Clearfork Academy’s brand across multiple channels.

Results

• Enhanced Accessibility: Achieved compliance with Section 508 and WCAG standards, ensuring inclusivity for all users.
• Increased Organic Traffic: Improved search engine rankings for key terms, leading to a measurable rise in website visits.
• Boosted Lead Generation: Google Ads campaigns resulted in more inquiries and admissions from qualified leads.
• Improved Brand Identity: The website and leaflets reflect a cohesive and professional image, enhancing trust and engagement with the target audience.
• Long-Term Stability: Regular maintenance ensures the website continues to perform optimally.

This collaboration has equipped Clearfork Academy with a powerful online and offline presence, enabling them to connect with families and teenagers in need, while staying true to their mission of faith and healing.