GIA Chicago

GIA Chicago is a mental health and wellness center committed to delivering innovative and evidence-based treatments to individuals seeking to improve their mental well-being. To support its mission and connect with clients in the Chicago area, GIA Chicago required a professional, modern website optimized for visibility and lead generation.

Objectives

Develop a professional website: Design a visually appealing and user-friendly platform that reflects GIA Chicago’s expertise and commitment to mental health care.
Improve search visibility: Conduct an SEO audit and implement optimization strategies to enhance search engine rankings and attract organic traffic.
Generate qualified leads: Launch and manage Google Ads campaigns to drive inquiries from individuals seeking mental health services.
Ensure ongoing website reliability: Provide maintenance services to sustain performance, security, and usability.

Our Approach

Graphic Design:
- Designed a clean, modern website aesthetic with a focus on professionalism and compassion.
- Used a calming color scheme and intuitive layouts to enhance user trust and engagement.
Web Development:
- Built the site using WordPress and Oxygen Builder for flexibility and scalability.
- Integrated PHP, MySQL, JavaScript, GSAP, CSS, and HTML5 to create a seamless, engaging user experience.
- Optimized for fast load times and responsive design across devices.
Search Engine Optimization (SEO):
- Conducted an in-depth SEO audit to identify technical and content-related issues.
- Implemented on-page and technical SEO strategies, including keyword optimization, metadata updates, and improved internal linking.
- Enhanced content relevance to align with search intent, improving rankings for key terms.
Google Ads Campaigns (PPC):
- Created and managed PPC campaigns targeting the Chicago area, focusing on individuals seeking mental health services.
- Continuously optimized ad performance to maximize lead generation while ensuring cost-efficiency.
Ongoing Maintenance Services:
- Delivered regular updates, performance monitoring, and security enhancements to ensure a reliable and functional website.

Technologies Used

WordPress & Oxygen Builder: For a customizable, user-friendly content management system.
PHP & MySQL: To enable secure and dynamic backend functionality.
JavaScript & GSAP: For interactive animations and improved user engagement.
CSS & HTML5: To ensure a modern, responsive design compatible across devices.
Call Tracking Metrics: Configured to provide detailed analytics on call performance and lead sources, supporting targeted marketing improvements.

Outcome

The GIA Chicago website now serves as a polished, high-performing digital platform that effectively highlights their mental health services and supports their mission to provide world-class care. Through SEO and PPC efforts, the site drives traffic and generates leads, while ongoing maintenance ensures optimal performance and reliability.

Results

Enhanced Search Visibility: SEO strategies improved rankings, resulting in higher organic traffic.
Increased Lead Generation: Google Ads campaigns generated a consistent flow of qualified inquiries.
Improved User Experience: A visually engaging and responsive design encourages exploration and builds trust.
Reliable Performance: Ongoing maintenance ensures the site remains functional, secure, and up-to-date.

This collaboration has provided GIA Chicago with a robust online platform to connect with clients in need, supporting their mission to deliver exceptional mental health and wellness services.